We are UM®️ Motorcycles, an American motorcycle manufacturer headquartered in Miami, Florida.
The brand was founded in Miami in 1999 and soon entered the motorcycle market in the early 2000’s by forging agreements with the largest motorcycle manufacturers in China, South Korea and Taiwan to introduce its products into the global markets.
A worldwide brand
Today the company has a distribution network in over 40 countries, with more than 2000 UM dealers that sell and service our motorcycles. Our country distributors and dealers represent the UM brand in their locations and strive to build relationships with our most valued stakeholder: our Customers.
We are close to our customers
We are present on markets across every continent so as to be close to our customers. From South and Central America, to Europe, Africa and the Middle East, we speak their language, understand local market needs, and ensure fast and efficient support.
Our presence in Europe
In 2017 we expanded our presence by entering the European market, where we offer a complete range of motorcycles and scooters designed to satisfy different customer requirements. Our network of independent country distributors guarantees our clients excellent customer service and experiences.
Vision, Mission, Value.
Our vision is to ignite the passion of our customers around the world by providing exquisitely designed and innovative motorcycles as means to create unforgettable experiences that enhance their lives. To bring this vision to life, we are committed to recruiting and retaining top talent, building a strong team that is guided by ethics, safety, and a customer-centric approach. Today UM is led by its U.S.-based Executive Team and Board of Directors, who provide guidance, instruction, direction and leadership to the Global Team in order to achieve the Company’s vision.
Design and engineering
Design is one of the most distinctive aspects of UM, bringing together function, technology, human need and beauty. Passion for design drives UM to innovate and to produce something that the world didn’t know was missing. The UM products are designed and engineering in the U.S.A. as well as in Turin (Italy) where the company has a Global Design Center and runs its Sales and Marketing operations for Europe. In Porto (Portugal), UM has established its Spare Parts Operations and Distribution for the European markets.
Manufacturing & Quality Assurance
UM is known for producing small- and mid-sized motorcycles – from 125cc to 300cc – that stand out for their unique style. We cooperate with several factories based in Asia where our products are assembled. These cooperations play a key role in terms of UM strategic global R&D and ensure exceptional value for money, as well as high levels of quality and service. We cover different segments, ranging from the iconic American Cruisers under the Renegade®️ sub-brand, through to the Sport, Enduro, Supermoto and Dual Sport models under the DSR®️ sub-brand. UM also offers a wide range of 50cc and 125cc Scooters for everyday use in urban environments.
Now, more than two decades into its journey, UM is a brand built on the determination to manufacture unique motorcycles that can positively impact the life of its customers by making them feel authentic, adventurous and proud. We strongly believe that every customer’s individuality should be reflected in the motorcycles they ride and that a motorcycle should transcend the obvious and elevate one’s personality. Only in this way will the spark within people be ignited so that each day, no matter the road travelled, they can Conquer the World. UM is positioned to grow its presence on the most demanding markets and will soon launch its larger models, to expand both its portfolio and customer base.