Category: Senza categoria

Design Week is undoubtedly one of the most anticipated events of the year in the Big City of Milan. Not only for industry insiders and design enthusiasts, but also for those seeking events with a diverse vibe, a blend of art, music, and social life. And one of the most enjoyable things for Milanese residents is to peek behind the scenes, the making of the most anticipated events among young people during the Fuorisalone week.

We’re super excited to share that UM Motorcycles was present at one of the most important motorcycle shows in the world: EICMA 2024! This event, which brings together the most innovative and passionate brands in the industry, is the perfect stage to showcase what’s to come.

Participating in EICMA not only reinforces our commitment to innovation and quality, but also connects us with a global community of motorcycle enthusiasts who share our passion for adventure and technology. It’s a unique opportunity to demonstrate that UM Motorcycles continues to lead the way toward a more sustainable, exciting, and stylish future.

Thanks to this participation, we reaffirm our confidence and commitment to offering motorcycles that inspire confidence, style, and performance. The journey continues, and we’re more motivated than ever to keep riding toward new horizons!

UM Motorcycles is proud to present its new virtual showroom, an innovative platform designed so that motorcycle lovers can explore, interact and discover the full range of UM models from the comfort of their homes. This launch marks a milestone in UM’s digital strategy, allowing users to live the brand experience in an immersive and close way, no matter where they are.

The virtual showroom offers a unique experience, recreating the atmosphere of our physical stores and inviting users to immerse themselves in the UM world with a detailed tour of each motorcycle. From our scooters to our cruiser models, visitors will be able to appreciate each design feature through a realistic 3D experience. With this platform, UM Motorcycles redefines the concept of digital exploration in the motorcycle sector, bringing each model closer to the screen and allowing an authentic connection with its details and brand values.

UM®Motorcycles is proud to announce the availability of its new motorcycle brochure for 2025, an exclusive preview of our models. This carefully designed catalogue includes all the details of the motorcycles that will be leading the way to a unique and unforgettable experience, with cutting-edge features and unmatched designs.

UM®️ Motorcycles is proud to announce its participation at the EICMA 2024 show in Milan, Italy, the most important event in the motorcycle sector in Europe which will take place from November 7 to 10. This year, we will take innovation and design to another level with the launch of our latest motorcycles that combine advanced technology, performance and avant-garde style.

UM®️ Motorcycles debuts at EICMA 2023 with new Cruiser, Adventure, and Street-Tourer models tailored for the European market.

At EICMA 2023, the prestigious two-wheeler event, UM®️ Motorcycles unveils the 2024 lineup.

UM invites all motorcycle enthusiasts, industry journalists and operators to get an exclusive preview of the new UM motorcycle lineup at Hall 15 – Booth E21.