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UM® VR SHOWROOM!

UM Motorcycles launches its virtual showroom, bringing the experience of its motorcycles to users around the world.

UM Motorcycles is proud to present its new virtual showroom, an innovative platform designed so that motorcycle lovers can explore, interact and discover the full range of UM models from the comfort of their homes. This launch marks a milestone in UM’s digital strategy, allowing users to live the brand experience in an immersive and close way, no matter where they are.

The virtual showroom offers a unique experience, recreating the atmosphere of our physical stores and inviting users to immerse themselves in the UM world with a detailed tour of each motorcycle. From our scooters to our cruiser models, visitors will be able to appreciate each design feature through a realistic 3D experience. With this platform, UM Motorcycles redefines the concept of digital exploration in the motorcycle sector, bringing each model closer to the screen and allowing an authentic connection with its details and brand values.

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“Our goal is to bring the passion of UM to our users, wherever they are. With the virtual showroom, we want them to feel the same excitement they would experience in one of our stores, giving them an immersive and accessible experience,”

New UM®2025 Motorcycle Brochure Now Available

Your next adventure is just a click away. Discover the 2025 models from UM®️ Motorcycles.

UM®Motorcycles is proud to announce the availability of its new motorcycle brochure for 2025, an exclusive preview of our models. This carefully designed catalogue includes all the details of the motorcycles that will be leading the way to a unique and unforgettable experience, with cutting-edge features and unmatched designs.

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The models that make up our 2025 line will be exhibited for the first time at the prestigious EICMA 2024 motorcycle fair, where attendees will be able to see up close every detail of our latest creations. We invite you to download and explore this new catalogue, available now on our website. We invite you to join us at EICMA 2024 in Milan, Italy to experience UM Motorcycles first-hand.

For additional information or interview requests, please contact development@ummotorcycles.com

Visit us: HALL 14 – BOOTH I-45

EICMA 2024

UM®️ Motorcycles revolutionizes EICMA 2024 with the launch of new motorcycles and an immersive virtual reality experience

UM®️ Motorcycles is proud to announce its participation at the EICMA 2024 show in Milan, Italy, the most important event in the motorcycle sector in Europe which will take place from November 7 to 10. This year, we will take innovation and design to another level with the launch of our latest motorcycles that combine advanced technology, performance and avant-garde style.

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But that’s not all. At our stand, attendees will be able to live a unique experience thanks to our virtual reality technology. Through total immersion, they will be able to feel what it is like to ride our motorcycles, explore every design detail and experience the thrill of the road, without moving from the spot.

We invite you to join us at EICMA and be part of this experience of innovation, design and adrenaline that only UM® Motorcycles can offer.

For additional information or interview requests, please contact development@ummotorcycles.com

Visit us: HALL 14 – BOOTH I-45